Pre-Seed Deck · Vol. 1Live in 2026
Merch
Table
The tour that pays for itself.

Point of sale, inventory, and restock forecasting for independent touring artists. Sell faster at the table. Never sell out of mediums in Denver again.

TrantorFall Tour 2026

  • OCT 02PORTLAND
  • OCT 04BOISE
  • OCT 06SALT LAKE
  • OCT 08DENVER
  • OCT 10OMAHA
  • OCT 12CHICAGO
  • +12MORE
RaisingPre-Seed$900K
ConfidentialDeck by Art+Logic
Track 02 · The problemMerch Table

Merch keeps indie tours alive.

It's run out of a shoebox.

For most touring bands, the merch table is the best paying gig of the night. Its back office is a cash box, a crumpled spreadsheet, and a marker.

Mediums: gone
by 10:40
$20 or $10? nobody knows
Track 03 · One night of chaos

One night of chaos.

We asked 60 touring bands about their worst merch night. Every one of them had a version of this. Most have it every week.

$640Lost sales
−$85Cash drawer off
4 hrsSleep
Tonight
ANY CITY · ANY BASEMENT
NO MERCH TABLE APP
8:00PM
Doors. Line is 30 deep. One cash box.
9:15
Card reader dies. "Cash only!!"
10:40
Out of mediums. 14 fans walk.
1:30AM
Counting cash in the van. Again.
ENCORE: do it all again tomorrow →
Track 04 · The fixMerch Table

Sell. Count. Restock.

One app. Every night.
Every city.
01AT THE TABLE

Sell

Two taps and tap to pay. Works offline in basements, syncs when the van finds signal.

02EVERY NIGHT

Count

Live inventory per size, per night. Load-in and load-out counts happen for you.

03NEXT CITY

Restock

Predicts sell-outs and ships stock ahead to a future venue through partner printers.

Track 05 · The productBackstage mode

Built for a dark room.

High contrast. Thumb-sized targets. Live counts on every card. Designed for a folding table, a phone light, and a line of fans.

9:47
Night 4 of 18 · Trantor

The Gilded Hum
Denver

LIVE
Tonight so far
$2,384
▲ $1,120 over tour avg
PDXBOISLCDEN
⚡ Restock forecast
Mediums sell out around 10:40pm

6 left in the Trantor Logo Tee. Ship 40 to Omaha now and they land before doors.

Ship 40 to OmahaLater
1
Trantor Logo Tee
$3041 left
S9
M6
L14
XL12
"Low Light" LP
$2823 left
Black15
Pink8
1
TRANTOR
Canvas Tote
$2031 left
1
Denver Show Poster
$15Only tonight
3 items$65.00
Tap to pay
9:48
Restock forecast · Logo Tee

Medium
runs out 10:40pm

⚡ PACE
Mediums left tonight6 now
8PM9:3010:40
Next stop · Oct 10
OMAHA
Forecast demand
38 mediums
Sok
M+40
Lok
XLok
PrinterFront Porch Print Co.
FromKansas City · 186 mi
ArrivesOct 9 · before doors
40 × $9.20$368.00
Also watching
Pink LP · 8 left · fine to Chicago
OK
Ship to the venue40 × Medium
Ship 40 to Omaha →
12:06
Night 4 settled · Denver

Night
settlement

✓ CLOSED
Band net tonight
$2,576.16
112 orders · avg $28.04
Gross sales$3,140.00
Venue cut 15%−$471.00
Card processing−$92.84
Split 4 ways · paid out
JJuno$644.04
KKip$644.04
MMara$644.04
OOllie$644.04
Fan list
+212 fans from receipts
+212
Next: OmahaSend tour report
Share →
Live show mode
Restock forecast
Night settlement
Tonight vs. every city so far
One tap. Stock beats the band to Omaha.
Paid before the van leaves
Track 06 · The restock oracle

The restock oracle.

Never sell out of mediums in Denver again.
Sold out
~10:40 PM
Trantor · Fall Tour 2026Stock moves ahead
⚡ Ship 40 to Omaha
← one tap
40 mediums × $9.20$368.00
Lands at the venueOct 9, before doors
Back on the table$1,200 in sales
Track 07 · Night settlement

Settled before the van leaves.

1
No 1:30am cash count.

Cash, card, and tap all land in one ledger as they happen.

2
Venue cut, calculated. Not argued.

The house percentage comes off the top, line by line.

3
Everybody gets paid tonight.

Splits go straight to each member. No group chat math.

Trantor

Night settlement · Night 4 of 18
The Gilded Hum · Denver · Oct 08 2026

Orders112
Avg order$28.04

Gross sales$3,140.00
Venue merch cut−$471.00
15% of gross
Card processing−$92.84
2.6% + 10¢ × 112 orders

Band net$2,576.16

Split 4 ways
Juno$644.04
Kip$644.04
Mara$644.04
Ollie$644.04

+212 fans added to list★
Track 08 · Market

Every show has a table.

TAM
$4.2B

Annual live music merch sales, North America.

SAM
$1.1B

From independent and developing acts.

SOM
$22M

GMV-driven revenue by year 3.

SOM · YEAR 3$22MMERCH TABLE
TAM · $4.2B
SAM · $1.1B
Illustrative
Not to scale
Track 09 · Business model

Three ways we get paid.

01 · Payments
2.6% + 10¢

Per card sale

We earn the spread on processing. Every tap at the table.

DENVER · 112 card sales
$92.84 processing
02 · Merch Table Pro
$29/mo

Only while touring

Forecasting, multi-member payouts, tour reports. Billed in active tour months only.

FALL TOUR · Oct + Nov
= $58 for the whole run
03 · Restock
8%

On every reorder

Fee on restocks fulfilled by our partner print shops.

OMAHA · 40 tees, $368
$29.44 restock fee
Track 10 · Go-to-market
Merch Table presentsAll ages

The 2027 road tour

Headliner
Tour managers & booking agents

One tour manager runs 6 to 10 tours a year. Win the TM, win the roster.

With
Partner print shops

They already print the merch. Now they refer the band.

And
Band to band, on the road

Every support act watches the headliner's table.

Plus
Creator musicians

Musicians with an audience film their setup. Fans ask, bands follow.

Doors Q1 2027★North America★No cover
The table is the billboard.

Every sale happens in front of a line of fans and a band that's headlining next week. Led by Sam Park, who booked tours for a living.

Track 11 · Beta traction

The beta tour sold out.

Real bands. Real basements. 2026 beta.
340
BANDS IN BETA
$1.8M
MERCH SALES PROCESSED
+23%
MERCH REVENUE PER SHOW*
−71%
STOCKOUTS OF TOP SIZES
92%
USED IT EVERY SINGLE SHOW
6
PARTNER PRINT SHOPS
* vs. the same bands' previous tour
Track 12 · Competition

Alone in the top right.

Generic POS readers

Great at one swipe. No idea there's a show in Omaha on Friday.

Spreadsheets + cash box

On the road, sure. Also the reason for the 1:30am count.

Online store platforms

Built for a storefront that never moves. The tour is an afterthought.

Built for the road
Built for a store
Single
transaction
Knows
the tour
Generic POS
readers
Spreadsheets
+ cash box
Online store
platforms
Merch
Table
Track 13 · Roadmap

The road ahead.

Next stops, 2027 to 2028.
Now
Fall 2026 · Beta

340 bands on the road

Sell, count, restock, live in beta.

Q1 2027
North America

Public launch

Open signups for every touring act.

Q3 2027
Printer network

6 to 20 print shops

Restock reaches every major tour route.

Q4 2027
Fan follow-up

Receipt to fan list

City drops sent to fans who bought.

2028
Europe + industry

Europe tours

Plus label and management dashboards.

Track 14 · The band behind the band

All access crew.

All accessCEO
DC

Dez Calloway

CEO · Co-founder

8 years touring as a bassist and tour manager. Has counted the cash in the van.

600+ shows played
All accessCTO
RA

Ruth Achterberg

CTO · Co-founder

Payments engineer. Builds card flows that keep working when the basement has zero bars.

Offline-first or bust
All accessGROWTH
SP

Sam Park

Head of Artist Growth

Former booking agent. Already has the tour managers on speed dial.

Booked 400+ tours
Crew pass · All shows
Art+Logic

Design & build partner: product design and engineering.

Track 15 · The ask
$900K
Pre-seed round
18months of runway
LaunchPrinter networkEurope ready
45%
25%
20%
10%
USE OF
FUNDS
Engineering
Artist growth
Printer network
Ops
What $900K buys · 18 months
  1. Public launch across North America, Q1 2027
  2. Printer network grows from 6 to 20 shops
  3. Fan follow-up live: receipts to fan lists
  4. Europe and label dashboards ready for 2028
The tour that pays for itself.
Track 16 · EncoreThank you, goodnight

Encore?

Let's talk. We'll be at the merch table.

Dez Calloway CEO  ·  Ruth Achterberg CTO  ·  Sam Park Artist Growth
Merch Table · Pre-seed 2026 · Deck by Art+Logic

Sell★Count★Restock★Repeat
Merch TablePre-seed tour 2026

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